Alisa Baker
Of Counsel
Alisa is a nationally recognized executive compensation expert, specializing in tax and equity matters. She also serves as RED Law’s resident authority on mergers and acquisitions. Alisa’s thirty years of experience on both sides of the table makes her uniquely qualified to represent our executive and founder clients.
For 15 years, Alisa served as managing partner of San Francisco's Levine & Baker LLP. She was a founding partner with the Mountain View law firm GCA Law Partners LLP (formerly General Counsel Associates), and before that practiced with the employee benefits group at Wilson Sonsini Goodrich & Rosati and the tax group at Fenwick & West. During 2000-2001, she served as Executive Vice President/General Counsel of Snapfish.com Corporation in San Francisco.
Alisa is the author of two books on equity compensation: The Stock Options Book (2004 –2017; 18th Ed.: 2017), a comprehensive overview of the law, and The Law Of Equity Compensation (2006)(Baker and Rosen), a treatise on equity compensation-related litigation. She is a contributing author to Selected Issues in Equity Compensation (2000- 2018). Her articles have appeared in publications ranging from The Wall Street Journal to the Journal of Taxation, and she has been a frequent contributor to on-line and print journals in her field.
Alisa was a founding member of the Board of Advisors of the Certified Equity Professional Institute, and served on the MyStockOptions Board of Advisors, the myNQDC Board of Advisors and the NCEO Stock Option Advisory Board. She was a longtime member of the editorial board of the Journal of Employee Ownership Law and Finance.
In 2009, Alisa was elected a Fellow of the American College of Employee Benefits Counsel, a recognition by her peers of her outstanding accomplishments in the field. Since 2013, Alisa has been named annually to the SuperLawyer List for her employment law practice and recognized as one of the top woman lawyers in Northern California.
Alisa received her B.A. and M.A. in English with honors, and her M.S. in higher education with distinction from the University of Pennsylvania in Philadelphia. She earned her J.D. with honors from Georgetown University Law Center in Washington, D.C., where she was an associate editor of the Georgetown Law Journal.
Alisa is a distinguished professional playwright (under the pen name AJ Baker) and the Executive Artistic Director of 3Girls Theatre Company in San Francisco.
alisa@redlaw.com

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